Campaign data collection management overview

Campaign data collection management is the process by which outcomes and individual contact responses are recorded and tracked. As each campaign is personalised to a contact, either directly or through their membership of a group  - typically a household - their responses are recorded via their individual record. A comprehensive campaign history is preserved for each contact, including completed, cancelled and active campaigns. Through each campaign entry it is possible to retrieve campaign responses captured via an associated survey, as well as updating any answers to take account of latest information. Customers can be invited to participate in a campaign manually, perhaps as a result of a call centre interaction or home visit; they can also be automatically included as part of a segmented audience, having been matched to certain criteria set for the campaign theme - referred to as 'Segment Selection'. The key aspect of any campaign is the data collected; hence it is important to identify who is responsible for gathering the data, who will analyse the results and what metrics are most significant. Crucially, each campaign needs to be acted upon, ensuring that recipients see the benefit of their involvement and be much more likely to engage in this way for future initiatives.

Separate help articles have been created for each key aspect of campaign data collection management, including:

• Campaign recipient management overview
• Campaign response management overview